Daylight

A fictional local-community content kit with practical announcement and information formats.

The brief: Separate a headline, an important detail and a next action in a flexible visual system.
The direction: The design studies use clear labels and a repeated grid. They illustrate a content system rather than verified information about a real organisation or scheduled activity.

Independent concept · Original vector study for this portfolio.

The sample

One clear message at a time.

Announcement / Useful detail / Next step

A reusable layout should make the hierarchy easier to maintain when the words change.

Announcement / Concept

One clear message.

Start with the point someone needs to understand. Give it a headline that can stand on its own.

Useful detail / Concept

Enough context to act.

Place the supporting information where it helps the reader, with a type scale that makes the hierarchy clear.

Next action / Concept

Make the route visible.

A next step should be easy to distinguish from an explanation. The design gives that action its own space.

From a concept to your brief.

This study explores one possible direction. A commissioned project starts with its own audience, source material, intended use and agreed outputs. The sample is not a client project or a promise of a particular business outcome.

← Back to the collection

Let’s give your next project a clear direction.

Discuss a project ↗